About

AI GTM Engineer & Enablement Leader

I build the systems, not just the content.

Hi, I'm Evan. I have eight years of experience across healthcare, SaaS, and enterprise software, spanning the full commercial motion, seller onboarding and ramp, sales methodology and skills coaching, manager enablement, channel readiness, and the product enablement that makes complex platforms sellable. I started in the seat, as an SDR and eventually an AE, so I build for how reps actually sell, not how the organization wishes they did. Now my work is AI-native: designing, shipping, and driving adoption of GTM agents, plugins, and knowledge infrastructure that sales and customer success teams use in the flow of work. Equal parts builder and enabler. I engineer the tooling, then make sure the people using it know how and why.

Evan Patrick Shaffer

Experience

Eight years across the full commercial motion.

  1. Oct 2025 – Present

    Spring Health

    AI GTM Engineer & Enablement Lead

    Launched a pilot network of GTM AI agents that act as an embedded chief of staff for enterprise sellers, delivering personalized guidance inside the seller workflow. Design and ship internal AI capabilities end to end with Claude plugins and skills, Guru knowledge agents, and automated launch pipelines that cut manual asset production time by more than 50%. Own the source-of-truth knowledge infrastructure GTM teams depend on.

    AI agent network for enterprise sellers>50% cut in asset production timePreviously Product Enablement Lead
  2. Feb 2025 – Oct 2025

    Dropbox

    Enablement Partner, Global Field Operations & Sales Strategy

    Designed and delivered global revenue enablement for Sales, Account Management, and Channel across North America, EMEA, and APJ, covering Core, Sign, Dash, and Reclaim.ai. Built the field motion for Dropbox Dash and ran a recurring Blitz Week that generated net-new pipeline, scaling from $1.2M to $2.3M to $3.1M over three consecutive quarters.

    $3.1M quarterly Blitz Week pipelineGlobal scope: NA, EMEA, APJWinning by Design Provocative Selling
  3. Dec 2022 – Mar 2025

    HST Pathways

    Head of Sales Training & Enablement

    Led training and enablement for the full Revenue org, closing 2024 at 102% of bookings plan. Built the company's first AI roadmap for GTM, launched a companywide LMS that reduced ramp time, and embedded modern sales methodology that improved close rates org-wide. Developed deep fluency in HIPAA, SOC 2, and HITRUST to set messaging apart with healthcare buyers.

    102% of 2024 bookings planFirst company AI roadmap for GTMFour product launches, two new service lines
  4. 2021 – 2022

    Provi

    Sales Training & Enablement Lead

    Scaled sales readiness through rapid growth with custom content that improved field efficiency and cut average time to first order from 30 days to 15. Designed new hire onboarding, partnered with Product and Marketing on GTM strategy, and supported the SevenFifty merger through due diligence and post-merger integration.

    Time to first order cut 30 → 15 daysSevenFifty merger integration
  5. 2020 – 2021

    PatientPop (now Tebra)

    Inside Sales Training & Enablement Manager

    Rolled out Gap Selling as the core methodology, driving a 20%+ increase in average deal size. Ran monthly onboarding for SDRs, AEs, and Field Sales that cut ramp time by more than 25%, and maintained enablement continuity through the Kareo merger that formed Tebra.

    +20% average deal sizeRamp time cut >25%
  6. 2018 – 2020

    Compeat (now Restaurant365)

    Sales Trainer | Account Executive | SDR

    Fastest promoted SDR in company history, from SMB to enterprise prospecting, into a full-cycle closing role across a seven-state Midwest territory, and finally into Sales Trainer. This is where it started: in the seat, learning how reps actually sell.

    Fastest promoted SDR in company historyFull-cycle AE before moving into enablement

Skills

Core capabilities.

AI & Agent Engineering

GTM agent design and orchestration, Claude Code, Claude plugins and skills, ChatGPT agents, Guru knowledge agents, prompt engineering, Salesforce integration, workflow automation, AI adoption roadmaps.

Revenue Enablement

Launch and product enablement, onboarding and ramp design, persona playbooks, competitive positioning, live and AI role plays, LMS content creation and administration.

GTM Partnership

Product, Product Marketing, and Sales alignment, sales methodology rollouts, frontline manager coaching, channel enablement, global program delivery.

Methods & Domains

Challenger Sale, Winning by Design, Gap Selling, value-based selling, behavioral healthcare and SaaS, HIPAA, SOC 2, HITRUST.

Education: University of Wisconsin–Madison (Business Management) · Edgewood College (Clinical Psychology & Spanish) · NASM Certified Personal Trainer

Work with Evan

Three ways in. Same philosophy: the whole person.